Mattel's 'Wicked' Dolls Packaging Error Links to Adult Site

TL;DR
Mattel mistakenly printed a pornographic website URL on the packaging of its 'Wicked' movie dolls, instead of the intended official movie site. The dolls, featuring characters from the musical adaptation starring Cynthia Erivo and Ariana Grande, are sold in major retailers like Target and Amazon. Mattel has acknowledged the error, advising consumers to discard or obscure the link and contact customer service for more information. The mistake has drawn criticism online, with calls for accountability from Mattel's marketing team.
- Mattel’s ‘Wicked’ movie dolls mistakenly list pornography site on packaging NBC News
- Mattel Mislabels 'Wicked' Doll Packaging With Adult Film Site TODAY
- Mattel Accidentally Puts Porn URL on Back of 'Wicked' Dolls, Apologizes TMZ
- Indy man buys ‘Wicked’ doll, website on box links to porn site FOX 59 Indianapolis
- Mattel Accidentally Lists Porn Site On ‘Wicked’ Line Of Dolls Deadline
Want the full story? Read the original reporting
Read on NBC News