Max Rebranding and Streaming Push by Warner Bros Discovery
TL;DR Summary
Warner Bros Discovery will launch its new streaming service, "Max," on May 23, combining HBO Max's scripted entertainment with Discovery's reality shows. The service will include unscripted fare and children's programming, as well as high-profile programming based on popular franchises. Prices for Max will range from $9.99 to $19.99 a month. Warner Bros Discovery has set a subscriber goal of 130 million by 2025.
- Warner Bros Discovery unveils revamped 'Max' in push for streaming growth Reuters
- HBO Max will just be called 'Max' when it folds in Discovery+ on May 23rd Engadget
- Wall Street Shrugs Off Max As WBD Shares Dip 6% Deadline
- Heard on the Street Recap: Streamed Out The Wall Street Journal
- The One to Watch | Official Promo | Max HBO Max
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