
Plex hikes Lifetime Pass to $750 as it leans into subscriptions
Plex will raise its Lifetime Plex Pass from $250 to $750, effective July 1, 2026, a 200% increase that won’t affect current holders. Plex had toyed with dropping Lifetime passes but says the price reflects ongoing value as it pivots from a pure media server to a broader streaming platform; monthly and annual plans stay the same. The hike funds continued development and new features (mobile/app improvements, metadata, downloads, open API, FAST channels), and comes amid profitability pressure as Plex competes with Jellyfin, Emby and Kodi. At $70/year, the lifetime price would take about 11 years to become a better value.









