Netflix Ditches In-Person Upfront Event for Virtual Presentation

Netflix has cancelled its live upfront event in New York and will instead hold a virtual event. The decision comes amid a writers' strike and a relatively small ad-supported tier, which has only 1 million subscribers. Netflix is competing with companies that have more experience in haggling with advertisers and have a greater amount of programming hours that are consumed live by bigger simultaneous audiences. However, with linear audiences in ongoing decline, advertisers are eager to get their messages in front of consumers, particularly those who have migrated to popular streaming vehicles.