Neutrogena faces PR backlash over Hayden Panettiere controversy response

TL;DR
Neutrogena is facing sharp criticism from PR experts and fans for a delayed and vague response to Hayden Panettiere’s claim that she was dropped after speaking about postpartum depression; the company disabled comments on its post, which critics say signaled a lack of openness. Neutrogena pledged a major investment in a community health partner for postpartum support but has yet to share concrete details. Experts urge more transparency and a review of morals clauses in ambassador contracts, drawing comparisons to Nike’s handling of pregnancy-related issues in the past.
Topics:entertainmentbusiness#backlash#brand-ambassador#business#hayden-panettiere#neutrogena#public-relations
- Neutrogena Botched Hayden Panettiere Backlash Response: PR Pros Business Insider
- Neutrogena acknowledges Hayden Panettiere backlash after actress's death ABC News - Breaking News, Latest News and Videos
- A Celebrity Death and a Murder Trial Shine Light on Postpartum Mental Health WSJ
- Neutrogena breaks silence after Hayden Panettiere's past claims spark backlash following her death Fox Business
- Neutrogena States It Made Hayden Panettiere ‘Feel Unsupported’ The New York Times
Want the full story? Read the original reporting
Read on Business Insider