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Public Relations

All articles tagged with #public relations

PR Firms Launch Aggressive Campaigns to Rebrand Data Centers as Community Assets
technology2 days ago

PR Firms Launch Aggressive Campaigns to Rebrand Data Centers as Community Assets

A new industry of public relations consultants is emerging to counter widespread American opposition to AI data centers. These firms use targeted community engagement, strategic lobbying, and reframing narratives to overcome local resistance, which has blocked or delayed $130 billion in projects in early 2026. While some experts argue the backlash will eventually subside as technology evolves, others warn that the current hostility is a permanent barrier to expansion.

Viral Clip Shows Tom Cruise Checking on Doomscroller, Igniting Debate Over Authenticity
entertainment10 days ago

Viral Clip Shows Tom Cruise Checking on Doomscroller, Igniting Debate Over Authenticity

Tom Cruise has gone viral after a TikTok clip showed him approaching a woman crouched on the ground, mistaking her posture for distress. The woman, who was actually doomscrolling during a work break, shared security camera footage of the interaction. While some praise the gesture as genuine kindness, others suspect it was staged to promote his upcoming film, Digger.

politics26 days ago

Mullin bets on tough-talking PR blitz to win hardliners

Homeland Security Secretary Markwayne Mullin is rolling out a messaging blitz aimed at immigration hardliners, with White House and DHS social accounts emphasizing ICE and deportations to shore up support after criticism of his enforcement stance; officials say it’s a deliberate effort to show toughness, but critics call it performative and point to data transparency concerns, as the administration touts record arrests and pushes on worksite enforcement and visa policies amid political pressure ahead of elections.

Microsoft’s long-time comms chief steps aside after nearly three decades
news28 days ago

Microsoft’s long-time comms chief steps aside after nearly three decades

Microsoft’s chief communications officer Frank Shaw is leaving after 29 years with the company, including 17 years in the CCO role. He’ll stay through year-end while Microsoft plans next steps for his successor. Shaw helped steer Microsoft’s messaging through major Windows/Office cycles, cloud shifts, and big deals like LinkedIn and Activision Blizzard, and is known for a direct, forceful PR stance.

Redemption on the edge: a former dictator PR fixer reevaluates his career
world1 month ago

Redemption on the edge: a former dictator PR fixer reevaluates his career

Former political PR operative Phil Elwood recalls decades spent sanitizing the images of brutal regimes—Libya’s Gadhafi and Syria’s Assad among them—amid dangerous assignments, a spiraling addiction, and an FBI probe; after hitting rock bottom and seeking rehab, he now works on less controversial cases and questions whether his past can ever be redeemed or trusted as a narrator.

Neutrogena faces PR backlash over Hayden Panettiere controversy response
business1 month ago

Neutrogena faces PR backlash over Hayden Panettiere controversy response

Neutrogena is facing sharp criticism from PR experts and fans for a delayed and vague response to Hayden Panettiere’s claim that she was dropped after speaking about postpartum depression; the company disabled comments on its post, which critics say signaled a lack of openness. Neutrogena pledged a major investment in a community health partner for postpartum support but has yet to share concrete details. Experts urge more transparency and a review of morals clauses in ambassador contracts, drawing comparisons to Nike’s handling of pregnancy-related issues in the past.

Dior PR Leader Mathilde Favier Dies in Car Crash at 57
fashion1 month ago

Dior PR Leader Mathilde Favier Dies in Car Crash at 57

Dior announced the accidental death of Mathilde Favier, its longtime international PR director, in a car crash that also claimed her partner, Nicolas Altmayer. Dior chief Bernard Arnault and Delphine Arnault paid tribute to her warmth, talent and loyalty, noting she helped shape the house’s public image and VIP relations with stars like Rihanna, Jennifer Lawrence and Jisoo. A Paris-born tastemaker, Favier rose from Chanel internships to Prada and then Dior, where she spent about 15 years, published a coffee-table book, and built a wide network; she leaves two children, Héloïse and Carlo.

Baldoni’s Blake Lively video sparks mixed PR verdicts after feud
entertainment3 months ago

Baldoni’s Blake Lively video sparks mixed PR verdicts after feud

Justin Baldoni’s first public comments in nearly two years address his mutually destructive feud with Blake Lively, releasing a video intended to sway public opinion; public relations experts gave mixed reviews, with some finding the message heartfelt and others calling it Creepy, highlighting the ongoing controversy surrounding their dispute.

Marilyn Monroe Turns Nude-Photo Scandal Into PR Win
entertainment4 months ago

Marilyn Monroe Turns Nude-Photo Scandal Into PR Win

A historian explains that Marilyn Monroe used savvy media tactics to control a 1952 nude-photo scandal by collaborating with journalist Aline Mosby to publish that she was the “Girl on the Calendar,” describing the photos as old and taken when she was broke—an honesty that humanized her and boosted her public image, followed by ongoing publicity efforts to counter detractors.