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Public Relations

All articles tagged with #public relations

Big Arch vs. Whopper: fast-food leadership becomes viral PR moment
business2 months ago

Big Arch vs. Whopper: fast-food leadership becomes viral PR moment

McDonald's CEO Chris Kempczinski posted a video of himself sampling the new Big Arch burger that went viral, prompting online jokes about his bite. In response, Burger King shared a video of its president Tom Curtis eating a Whopper, saying the post wasn’t a reaction but part of ongoing promo for the Whopper. The moment drew engagement from rivals including Wendy’s, highlighting how leadership-level content is being used to spotlight new menu items in a competitive buzz cycle.

Real-Estate Brothers Accused in Sex-Trafficking Case Wage Publicity War Against Accusers
crime3 months ago

Real-Estate Brothers Accused in Sex-Trafficking Case Wage Publicity War Against Accusers

Three Alexander brothers (Oren, Tal, Alon) are jailed on sex-trafficking conspiracy charges and have mounted a well-funded publicity drive to discredit their accusers, enlisting high-profile PR figures and even operating a covert website to push a conspiracy against the women who allege abuse. The defense contends the encounters were consensual, framing the case as revenge, while the campaign—part of a broader post‑MeToo dialogue—demonstrates how publicity efforts can influence public perception and courtroom narratives.

CEO's Social Media Ambitions: Trendy or Tacky?
business5 months ago

CEO's Social Media Ambitions: Trendy or Tacky?

Many CEOs are actively using social media to boost their personal and company brands, but this trend can backfire, leading to perceived cringey behavior, legal risks, and public backlash, as exemplified by cases like the 'Crying CEO' and controversial posts by other executives. While social media offers benefits like increased visibility and direct consumer engagement, it also carries significant risks that require careful management.