NFL bets on Bad Bunny to energize this year’s Super Bowl halftime
TL;DR
To attract a broad, younger audience and protect its brand, the NFL tapped Bad Bunny for this year’s Super Bowl halftime via Roc Nation and Jay-Z, accepting the artist’s immigration stance as a trade-off to secure a top performer and a high-profile show, continuing a strategy the league began after the 2018 anthem protests.
- Why the N.F.L. Booked Bad Bunny for the Super Bowl Halftime Show The New York Times
- Bad Bunny’s Sign Language Interpreter Will Make Super Bowl History, Too The New York Times
- How to Livestream Bad Bunny’s 2026 Super Bowl Halftime Show The Hollywood Reporter
- What time does the Super Bowl end? Here's when the game should finish Democrat and Chronicle
- Ex-NFL star wants Bad Bunny to 'unite people with music' during Super Bowl halftime show foxnews.com
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