Streaming Dominates TV Viewership as Broadcast Audience Hits Record Low
TL;DR
For the first time since Nielsen began tracking TV use, over-the-air broadcast networks accounted for less than 20% of TV viewing in June, dropping to 18.5%, as streaming continues to dominate, especially among kids and teenagers, with Netflix leading the growth.
Topics:entertainmentbusiness#broadcast-decline#business#june-2025#nielsen#streaming-growth#tv-viewing
- Broadcast Falls Below 20 Percent of TV Use for the First Time The Hollywood Reporter
- Broadcast TV Slips To All-Time Low Audience Share In Nielsen’s Report On June Viewing Deadline
- Netflix helps boost TV viewership via streaming in June; broadcast declines to a new low (WBD:NASDAQ) Seeking Alpha
- Streaming Extends Gains Over Broadcast and Cable With 46% of TV Viewing in June Yahoo
- ‘Love Island’ And Other Streaming Hits Push Broadcast TV Viewership To All-Time Low Forbes
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