"Super Bowl 2024: The $7 Million 30-Second Ad Frenzy and Halftime Show Lineup Revealed"

1 min read
Source: Fox Business
"Super Bowl 2024: The $7 Million 30-Second Ad Frenzy and Halftime Show Lineup Revealed"
Photo: Fox Business
TL;DR Summary

Companies are shelling out $7 million for a 30-second ad slot during Super Bowl LVIII, with additional expenses for celebrity endorsements and high-budget vignettes. Anheuser-Busch InBev is among the big spenders aiming to revive Bud Light's popularity. However, the crypto industry, which previously invested in Super Bowl ads, is notably absent this year due to financial constraints and alternative marketing strategies.

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