The Ripple Effect of the Bud Light Backlash.

Anheuser-Busch distributors in the South were "spooked" by the backlash Bud Light received after teaming up with transgender social media star Dylan Mulvaney. The intense opposition to Mulvaney promoting the beer has been alarming to Anheuser-Busch distributors, which placed fewer orders after the partnership sparked outrage from conservatives who argued the company is pushing "gender propaganda." Bud Light has stood behind its decision to enlist Mulvaney as a brand ambassador, noting the brand works with hundreds of influencers to connect with all of its customers.