Victoria's Secret Shifts Focus from Wokeness to Sexiness, Boosting Sales

Victoria's Secret is reportedly abandoning its recent woke and feminist makeover in an effort to revive declining sales. The brand's move away from its hyper-sexualized image and focus on inclusivity, including featuring LGBTQ and transgender models, did not translate into increased revenue. The projected revenue for 2023 is 5% lower than last year, prompting the company to bring back its runway show format and blend sexiness with more inclusive initiatives. Victoria's Secret plans to improve profitability by expanding into activewear and swimwear, updating existing stores, and opening 400 new stores globally.