Anne Hathaway shared a Vogue Australia photoshoot that leans into a dark alter ego, showcasing edgy looks including a dark chemise with lace stockings, and fans are buzzing over the lingerie and queenly mood.
Sydney Sweeney headlines Stagecoach with a duet alongside Bailey Zimmerman while promoting her SYRN lingerie line, fueling a so-called lingerie war as brands compete for Gen Z and female consumers, with industry chatter noting counter-moves like Victoria's Secret courting new faces.
Sydney Sweeney credits Euphoria with boosting her confidence about her breasts, recalling she wore a 32DD in sixth grade and often felt insecure until her Cassie role helped her embrace her body; she has since launched SYRN, a size-inclusive lingerie line up to size 44 inspired by her body journey, as she prepares for the third season of Euphoria amid Zendaya-related rumors.
Online chatter linked Sydney Sweeney’s January 28 SYRN lingerie launch to a Kim Kardashian SKIMS Instagram post the same day, prompting speculation that Kardashian’s brand could be competing with Sweeney’s. SYRN offers Seductress, Romantic, Playful, and Comfy lines, while SKIMS has grown from lingerie into inclusive loungewear and apparel for varied skin tones and genders. Neither Kardashian nor Sweeney has publicly addressed the rivalry.
Sydney Sweeney’s new lingerie line SYRN, launched January 28, 2026, is fueling chatter that it could compete with Kim Kardashian’s SKIMS. Fans speculate Kardashian’s January Instagram post was a subtle jab in response to SYRN’s rollout, though neither star has spoken about the rumors. SYRN offers four concepts—Seductress, Romantic, Playful, and Comfy—while SKIMS remains a global brand known for diversity in skin tones and a wide range of designs. The piece notes the rivalry is based on fans’ social-media readings, with no official statements from either side.
Sydney Sweeney’s new lingerie brand SYRN launches with four mood-driven collections—Seductress, Romantic, Playful, and Comfy—kicking off with the Seductress drop that includes pieces like a plunge bra and lace bodysuit. The feature also spotlights SI Swimsuit archival shots reimagined to fit each mood: Kate Upton in Antarctica (Seductress), Olivia Dunne in Portugal (Romantic), Megan Fox in the Dominican Republic (Playful), and Kamie Crawford in St. Croix (Comfy), underscoring self-expression across fashion and swim.
Sydney Sweeney announced Syrn, a lingerie line launching Jan. 28, featuring 44 sizes and four personas—Comfy, Playful, Romantic and Seductress—with most pieces under $100. The brand emphasizes designing for every body and has high-profile backing. Promo imagery is steamy, and a Hollywood Sign stunt tied to the campaign drew scrutiny about permissions, though authorities said no crime occurred and no license was granted by the Hollywood Chamber of Commerce.
Sydney Sweeney promoted Syrn, her Jeff Bezos-backed lingerie line, by scaling the Hollywood Sign and draping bras on it; the stunt drew attention but sparked a Hollywood Chamber of Commerce investigation into permits and potential trespassing, as the brand pushes ahead with a four-style Syrn launch.
Actress Sydney Sweeney posted a video of herself draping bras over the Hollywood Sign to promote her lingerie line, but the Hollywood Chamber of Commerce says the stunt wasn’t authorized for commercial use and no license was granted. While a general permit from FilmLA exists for filming, sign access requires additional clearance and a licensing fee, which the Chamber says was not obtained. The organization is investigating, and no police report has been filed yet. This follows Sweeney’s recent denim-ad controversy.
Actress Sydney Sweeney filmed a bras-over-the-Hollywood-Sign stunt to promote a lingerie line. The Hollywood Chamber of Commerce says the production was not authorized and would require a license to access the sign for commercial use, potentially raising trespassing and vandalism concerns; LAPD reports none yet, and Sweeney has not commented as the bras were removed after filming.
Sydney Sweeney reportedly climbed the HOLLYWOOD sign and threw bras as a teaser for her upcoming lingerie brand SYRN, drawing backlash from the Hollywood Chamber of Commerce and fueling chatter about a potential lingerie market rivalry, with rumors of high-profile investors including Bezos, Sanchez, and Michael Dell.
Kendall Jenner posted a sultry studio shot in a minimal G-string lingerie look, wearing a banded stringy bra and dental floss briefs while perched on a chair. Shot by Stevie Dance, the provocative pose spotlighted her figure and a tattoo, prompting fans to compliment the look and joke that the photographer is lucky.
Madonna shared a series of festive photos on Instagram, including family Christmas images and more provocative, NSFW lingerie shots with her boyfriend Akeem Morris, highlighting her bold holiday celebration at age 67.
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