Victoria's Secret's Bold Move: Reviving Sales and Leaving Wokeness Behind

Victoria's Secret is dropping its "woke and feminist makeover" after it failed to translate into increased sales. The lingerie chain, known for its hyper-sexualized image, had attempted to become more inclusive and diverse in recent years, but the rebranding did not result in improved profitability. The company's prime objective now is to cross back over $7 billion in annual sales. Victoria's Secret plans to bring back its focus on "sexiness" and has seen a 15% increase in stock value since ditching its "wokeness strategy." The decline in sales coincided with the company's decision to predominantly comprise its board of directors with women. Competitors like Rihanna's Savage X Fenty, which embraced diversity from the start, have posed a challenge to Victoria's Secret's traditional marketing approach.