YouTube Maintains Lead as Streaming Continues to Grow in July
TL;DR
YouTube has maintained its position as the top TV distributor in the US for six consecutive months, increasing its share to 13.4% in July, surpassing Disney and other media companies, with streaming now accounting for nearly half of all TV viewing.
- YouTube Hits Six Consecutive Months as Top TV Distributor The Hollywood Reporter
- Nielsen: Legacy Nets, Their Streamers, Lose More Ground 08/26/2025 MediaPost
- Netflix ranked third in Nielsen's Media Distributor Gauge list; YouTube leads for a sixth straight month Seeking Alpha
- July 2025 Media Distributor Gauge: YouTube Widens Its Lead Adweek
- Streaming Hits Another Record High in July, Nielsen Says IMDb
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