Niu Lai defies mockery to become a box-office rival to The Odyssey in China
TL;DR Summary
A low-budget Chinese animated film, Niu Lai, started with tiny box-office receipts (about 10,000 yuan in the first 10 days) but went viral as memes and word-of-mouth propelled demand, pushing total takings to about 17.1 million yuan and even drawing comparisons to The Odyssey as cinemas added screenings to meet demand.
- 'Niu Lai': How is a 'disaster-level' Chinese animated film rivalling 'The Odyssey' at the box-office? Euronews.com
- Chinese Cartoon So Bad You Have to See It Becomes Box Office Hit Bloomberg.com
- Niu Lai: Movie that went viral for terrible animation becomes China box office hit BBC
- How a ‘rough’ and ‘crude’ Chinese cartoon ox went from box office zero to hero South China Morning Post
- A Chinese animated film mocked as ‘terrible’ becomes a box-office hit abcnews.com
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