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Ford Mustang's Theme Park Makeover Aims to Attract Gen Z Buyers

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Source: Los Angeles Times
Ford Mustang's Theme Park Makeover Aims to Attract Gen Z Buyers
Photo: Los Angeles Times
TL;DR

The Los Angeles exhibit 'American Icon: A Mustang Immersive Experience' uses theme park-style installations, projections, and a 4D theater to celebrate the history and cultural impact of the Ford Mustang, aiming to inspire a new generation of car enthusiasts amid changing automotive consumer trends.

Topics:entertainmentculture#car-culture#culture#ford#immersive-experience#los-angeles#mustang
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The Ford Mustang gets the theme park treatment in L.A. Can experiences get Gen Z to buy cars?  Los Angeles TimesView Full Coverage on Google News

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