Sadie Sink Joins Calvin Klein's Multi-Chapter Denim Push

Key points

• Calvin Klein unveiled the second chapter of its fall 'Feel the Fit' denim campaign featuring Sadie Sink.
• The campaign was directed and photographed by Aidan Zamiri.
• The initiative follows the first chapter, which featured singer Tate McRae.
• New denim styles highlighted include the 90s Straight Jean, Low Rise Baggy Jean, and High Rise Loose Jean.
• The campaign is set to launch across retail, digital, and out-of-home channels.

Background

Calvin Klein's 'Feel the Fit' campaign is a multi-chapter initiative for fall 2026. The first chapter, featuring Tate McRae, focused on movement and dance to showcase the fit of the jeans. Sadie Sink's involvement marks the second chapter, continuing the brand's strategy of using diverse celebrities to highlight different aspects of denim styling.

How outlets are covering it

WWD and USA Today both report on the campaign's launch and the specific denim styles featured. WWD notes the campaign's multi-chapter nature and the previous involvement of Tate McRae, while USA Today focuses on the shopping aspect and specific product details like the 37.5 fabric technology. Both sources highlight Sink's comments on the natural fit of denim in her wardrobe and the confidence it provides. The archive provides background on the campaign's broader strategy and Sink's previous involvement in the brand's marketing efforts.

Why it matters

The campaign demonstrates Calvin Klein's strategy of using high-profile celebrities to drive engagement and sales for its denim line. By featuring multiple chapters with different celebrities, the brand aims to reach a broader audience and highlight the versatility of its new denim fits. The focus on confidence and personal style aligns with current consumer trends towards individualized fashion.

What to watch

Calvin Klein plans to release a third chapter of the 'Feel the Fit' campaign, continuing its multi-celebrity approach to promote its fall denim collection. The brand will likely expand its marketing efforts across various channels to maximize reach and engagement.