Pixar's 'Elemental' Fails to Make a Splash at Box Office
TL;DR
Pixar's latest film, Elemental, had a disappointing domestic box office debut with $29.6 million, the worst in the company's history. The studio's reliance on original IP is being questioned as family films not based on known franchises struggle to attract audiences who have become accustomed to streaming new Pixar releases at home. However, Elemental did earn an A CinemaScore and positive exit scores, which could result in legs at the box office. The future of original IP at Pixar and Disney Animation Studios remains uncertain as competition and a shifting audience for animated movies continue to challenge the industry.
- ‘Elemental’ Box Office Debacle: Pixar Movie Opens to Record-Worst $29.6M Hollywood Reporter
- Commentary: 'Elemental' is a reminder to thank our parents while we still can Los Angeles Times
- After ‘Elemental’ Bombs, Can Pixar Restore Its Box Office Touch? Variety
- Elemental Is Another Bad Example Of Pixar's Poor LGBTQ+ Track Record Screen Rant
- Leah Lewis and Mamoudou Athie reflect on Korean-American directed film 'ELEMENTAL' allkpop
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