Titanic's Near-Disaster Turned Blockbuster Thanks to Key Gambles and Hidden Challenges
TL;DR
A four-minute trailer for James Cameron's 'Titanic' played a crucial role in countering negative buzz and turning the film into a massive success, despite initial studio disagreements and skepticism.
- 'Titanic': How a Trailer Helped James Cameron's Epic Stop the Bad Buzz Variety
- ‘Titanic’ Producer Jon Landau Reveals How Close the Film Came to Disaster (Exclusive Excerpt) The Hollywood Reporter
- Titanic Producer on How $2.2 Billion Movie Was Nearly a Box-Office Disaster Yahoo
- 'Titanic' nearly flopped until a surprising gamble saved the movie from sinking ew.com
- ‘Titanic’ producer Jon Landau reveals new details about film’s production nightmares in posthumous memoir New York Post
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