2026 Halloween: From K-Pop Hunters to Care Bears, What Minnesotans Are Wearing

Key points

• K-Pop Demon Hunters and Spider-Man are top sellers at independent Minnesota shops.
• Care Bears are the most consistent search term for Minnesotans on HalloweenCostumes.com.
• Spirit Halloween lists 'Off Campus' and 'The Odyssey' as major national trends.
• Independent shops can react quickly to viral trends, while large retailers plan years in advance.
• Dolly Parton's passing has increased demand for wigs and related costumes.

Background

This year's trends follow a pattern of pop culture driving Halloween sales. In August 2026, Minnesota activists protested a racially offensive costume sold by Target, highlighting the sensitivity around costume choices. Additionally, Pokémon GO launched a Halloween event in October 2026, featuring costumed characters, which may influence local demand for Pokémon-themed outfits.

How outlets are covering it

MPR News highlights the local perspective, noting that independent shops like Costumes Plus in Maplewood are adapting to trends like K-Pop Demon Hunters and the recent passing of Dolly Parton, which has boosted wig sales. In contrast, HalloweenCostumes.com, based in Mankato, emphasizes data-driven planning, noting that Care Bears are the most consistent search term for Minnesotans over the last three years. Spirit Halloween, a national chain, focuses on broader pop culture trends, such as the Prime Video series 'Off Campus' and Christopher Nolan's 'The Odyssey,' which may not be as prominent in local independent shops. The Hollywood Reporter also highlights 'Freaky' Nikki from 'Obsession' and 'The Pitt' as top TV-inspired costumes, which are not mentioned in the Minnesota-specific sources.

Why it matters

Halloween costume trends reflect broader cultural shifts and consumer behavior. The rise of K-Pop Demon Hunters and Spider-Man indicates the influence of global pop culture and blockbuster movies on local shopping habits. The popularity of Care Bears in Minnesota suggests a preference for cozy, nostalgic costumes, which may be influenced by the state's colder climate. Understanding these trends helps retailers and consumers make informed decisions and highlights the impact of pop culture on seasonal sales.

What to watch

As Halloween approaches, expect continued demand for K-Pop Demon Hunters, Spider-Man, and Care Bears costumes. Independent shops may see last-minute rushes for viral trends, while online retailers will likely focus on data-driven predictions. The impact of Dolly Parton's passing on wig sales may continue, and national trends like 'Off Campus' and 'The Odyssey' may gain traction in Minnesota as the holiday nears.