Meghan Markle Launches $148 As Ever Advent Calendar Inspired by Montecito Gardens

2 min read
Source: Page Six
Meghan Markle Launches $148 As Ever Advent Calendar Inspired by Montecito Gardens
Photo: Page Six
TL;DR

Meghan Markle has launched a limited-edition Christmas advent calendar for her As Ever brand, priced at $148. The product, developed with chocolatier Compartés, features 24 handcrafted chocolates inspired by the gardens of the couple's former $14 million Montecito estate. The release comes one month after the family relocated to the United Kingdom, marking a significant commercial pivot as the Duchess continues to build her brand from her new base in the Cotswolds.

Key points

  • The new advent calendar costs $148 and contains 24 handcrafted chocolates.
  • The product is a collaboration between As Ever and Los Angeles chocolatier Compartés.
  • The design features illustrations of the Montecito mansion and the couple's chickens, which remained in California.
  • The launch was announced via Instagram one month after the family moved to the UK.
  • Flavors are based on As Ever favorites, including fruit spreads and marmalade.

Background

The Sussexes relocated from Montecito, California, to the United Kingdom in August 2026. Their departure was marked by a quiet exit, with reports of sparse attendance at a farewell event and a decision to leave their property in the care of maintenance staff. This move followed a period of increased privacy and a shift in focus toward their children's education in the UK.

How outlets are covering it

Page Six emphasizes the sentimental connection to the Montecito home, noting the inclusion of the couple's chickens in the packaging design. The Independent highlights the price point, noting the cost as £112, while Town & Country focuses on the product's availability for pre-order. Hello! Magazine contrasts the casual behind-the-scenes footage of the planning process with the polished final product, noting the family's new lifestyle in the UK countryside.

Why it matters

This launch signals Meghan Markle's continued commercial ambition despite her relocation to the UK. By leveraging her California estate for a holiday product, she maintains a strong brand presence in the US market while adapting to her new life in the Cotswolds, balancing royal duties with business ventures.

What to watch

The advent calendar is available for pre-order now, with deliveries scheduled for November. As the family settles into their UK routine, further product launches from the As Ever brand are expected, potentially featuring new designs that reflect their current environment in the Cotswolds.

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