Jonathan Majors' Arrest Sparks Army Ad Plan and Marvel Recasting Debate

1 min read
Source: Yahoo News
Jonathan Majors' Arrest Sparks Army Ad Plan and Marvel Recasting Debate
Photo: Yahoo News
TL;DR Summary

The US Army is working on new recruiting ads to air during the NCAA's Final Four basketball games this weekend after being forced to pull commercials featuring actor Jonathan Majors, who was arrested on charges of strangulation, assault, and harassment. The Army had hoped to capitalize on Majors' popularity to reach a youth audience. The ads were set to appear on TV, online, and on digital and physical billboards. The Army's new ad campaign aims to revive the "Be All You Can Be" slogan and address the service's struggling recruiting numbers, which fell 25% short of its goal to enlist 60,000 recruits last year.

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