BTS’s NORMAL Video Breaks Spotify's One-Day K-Pop Streaming Record

TL;DR Summary
BTS’s new music video for “NORMAL” set Spotify’s record for the most-streamed K-pop music video in a single day after launching Friday as a 48-hour Spotify exclusive. Directed by Tanu Muino, the wintry clip accompanies the ARIRANG album, which has already driven multiple Spotify milestones and chart success as BTS continues its ARIRANG era.
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