
BTS’s NORMAL Video Breaks Spotify's One-Day K-Pop Streaming Record
BTS’s new music video for “NORMAL” set Spotify’s record for the most-streamed K-pop music video in a single day after launching Friday as a 48-hour Spotify exclusive. Directed by Tanu Muino, the wintry clip accompanies the ARIRANG album, which has already driven multiple Spotify milestones and chart success as BTS continues its ARIRANG era.



