Adidas faces backlash over use of male model in women's swimwear campaign.

Adidas faces backlash for using a biological male model to advertise women's swimwear in their Pride 2023 collection, with critics accusing the sportswear giant of "erasing women". The move has sparked a "Boycott Adidas" hashtag on social media, with high-profile names such as Republican congresswoman Marjorie Taylor Greene and US swim star Riley Gaines criticizing the company. This comes just a month after Bud Light saw a drop in sales following a similar backlash against their campaign featuring transgender influencer Dylan Mulvaney.