Spotify Unveils Reserved: Two Tickets for True Fans, Not the Crowd

TL;DR
Spotify announced Reserved, a new program for eligible Premium subscribers (18+) that holds two concert tickets for a artist’s most dedicated fans and allows them to purchase within a dedicated window, reducing scalping and ensuring real fans get seats. Beginning in the U.S. this summer with more markets to follow, there are no extra Spotify fees; eligibility is based on engagement and location, with ticketing handled via partner platforms.
- You Know Every Song. We Saved You Two Tickets. Introducing Reserved. Spotify
- Spotify’s Concert Ticket Scarcity Solution: Save Top Fans Two Seats Bloomberg.com
- Spotify Will Set Aside Concert Tickets for Artists’ Superfans WSJ
- Spotify Will Start Reserving Concert Tickets For Fans The Hollywood Reporter
- Spotify Unveils “Reserved” Concert Tickets For Premium Subscribers, Sets Universal Music Deal For Fan-Made Covers & Remixes At Buzzy Investor Day; Stock Pops Deadline
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