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Fan Engagement

All articles tagged with #fan engagement

Lions enlist loyal fan to break Jack Campbell extension announcement
sports7 days ago

Lions enlist loyal fan to break Jack Campbell extension announcement

The Detroit Lions orchestrated a leak-free, fan-centric reveal for star linebacker Jack Campbell by having season-ticket holder Sweta Patel announce the four-year, $81 million extension on X, after a coordinated internal plan that included an internal email to fans and a Campbell video confirming the news. Patel, trusted in Lions circles, posted as plans progressed, earning widespread attention and praise from insiders and illustrating the team’s strategy of deep fan involvement.

via The New York Times|
#contract-extension#fan-engagement#jack-campbell
Spotify Unveils Reserved: Two Tickets for True Fans, Not the Crowd
technology8 days ago

Spotify Unveils Reserved: Two Tickets for True Fans, Not the Crowd

Spotify announced Reserved, a new program for eligible Premium subscribers (18+) that holds two concert tickets for a artist’s most dedicated fans and allows them to purchase within a dedicated window, reducing scalping and ensuring real fans get seats. Beginning in the U.S. this summer with more markets to follow, there are no extra Spotify fees; eligibility is based on engagement and location, with ticketing handled via partner platforms.

via Spotify|
#fan-engagement#live-music#reserved
Disney doubles down on bite-sized content and new IP to power its empire
business22 days ago

Disney doubles down on bite-sized content and new IP to power its empire

Disney plans to expand short-form video across its platforms and invest in original IP and existing franchises, with CEO Josh D’Amaro and Dana Walden reorganizing for faster decision-making. The company is rolling out vertical video on Disney+ and ESPN, bringing IP-driven content from creators to its streaming services, and aiming to surface Disney’s brands on social platforms to engage Gen Alpha. Executives highlighted investments in franchises like Zootopia and potential new areas like the Hoppers, while integrating games to extend storytelling and cross-promote across platforms.

via The Hollywood Reporter|
#business#disney#fan-engagement
Voting Chaos on Idol: Fans Scramble as Social Voting Replaces Texts
entertainment28 days ago

Voting Chaos on Idol: Fans Scramble as Social Voting Replaces Texts

American Idol’s new social-media voting system, which asks fans to leave contestant-name comments on pinned posts across TikTok, Instagram, and Facebook, has sparked widespread confusion and counting issues. Votes can be invalidated by typos or posting in the wrong place within tight voting windows, leading to delayed results and questions about the method’s legitimacy as the finale approaches. Some fans praise the engagement, but many lament the lack of clarity and consistency in how votes are counted.

via Yahoo|
#american-idol#entertainment#fan-engagement
Savannah Bananas' Viral Baseball Spectacle Lights Up Denver
sports9 months ago

Savannah Bananas' Viral Baseball Spectacle Lights Up Denver

The Savannah Bananas baseball team brought their fun and entertainment-focused style to Coors Field in Denver, drawing large crowds and providing a lively, theatrical alternative to traditional Major League Baseball, which is struggling with poor performance and attendance. Their show includes dance numbers, fan interactions, and creative rules, making baseball accessible and enjoyable for all ages, especially kids, and highlighting a different, more joyful side of the sport.

via The Denver Post|
#baseball-entertainment#coors-field#family-fun