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Fan Engagement

All articles tagged with #fan engagement

Bills Fans Top Nielsen's Local NFL Fandom Index, Small Markets Lead Engagement
sports11 days ago

Bills Fans Top Nielsen's Local NFL Fandom Index, Small Markets Lead Engagement

Nielsen’s Local NFL Fandom Index ranks 30 markets across eight metrics—apparel purchases, general interest, attendance, betting intent, social media engagement, radio listenership, streaming, and TV viewership—and finds smaller and mid-sized markets show the strongest fan engagement. Buffalo leads the list, with Kansas City, Green Bay, Cincinnati, and Philadelphia following, while larger markets face stiffer competition and distractions. The results are also influenced by factors like recent team success and market size, which help explain why teams in smaller markets can outperform in fan engagement.

via Fox News|
#buffalo-bills#fan-engagement#local-markets
Disney bets big on superfans with a $60B decade of park upgrades
business11 days ago

Disney bets big on superfans with a $60B decade of park upgrades

Disney’s D23 Expo unveiling signals a roughly $60 billion, decade-long push to refresh and expand its theme parks with IP-led lands and targeted upgrades to attract casual, international, and loyal visitors. Key moves include reviving the Disco Yeti at Expedition Everest, bringing back Dreamfinder and Figment to Epcot, and overhauls of Tomorrowland, plus new attractions like Monstropolis, Avengers Campus, Villains Land, and Cars-theming. Disney emphasizes placing fans at the center of decisions to balance rapid expansion with the needs of regular guests and passholders, aided by strong recent quarterly results (nearly $10 billion in Experiences revenue) and audience-focused promotions.

via CNBC|
#business#disney#fan-engagement
All 20 Premier League Clubs Head to the U.S. for Coast to Coast Opening Weekend
sports1 month ago

All 20 Premier League Clubs Head to the U.S. for Coast to Coast Opening Weekend

The Premier League will bring all 20 clubs to the United States for a four-day 'Coast to Coast' activation during the opening weekend of the 2026-27 season (Aug. 21–24), with free NBC-partnered watch parties across multiple cities to showcase each club. Arsenal will host in Denver, Liverpool in Boston, Leeds United in San Francisco, and Coventry City in Detroit, among others, as the league aims to capitalize on World Cup momentum and deepen international fan engagement.

via USA Today|
#activations#coast-to-coast#fan-engagement
Tarps Off moment fuels Canes’ Game 2 surge in Cup Final
sports2 months ago

Tarps Off moment fuels Canes’ Game 2 surge in Cup Final

In Game 2 of the Stanley Cup Final, the Hurricanes’ entertainment team prompted a crowd-wide “Tarps Off” moment that helped revive a stagnant arena after a 2-0 deficit. Logan Stankoven scored to cut the gap and Seth Jarvis finished with a power-play goal in overtime, sparking a comeback as the series heads to Las Vegas. While officials caution that correlation isn’t causation, players and staff credit the energy and prompt as a real momentum boost, and the idea could become a recurring part of the Canes’ game-night strategy and merchandise.

via The New York Times|
#carolina-hurricanes#fan-engagement#nhl
Lions enlist loyal fan to break Jack Campbell extension announcement
sports3 months ago

Lions enlist loyal fan to break Jack Campbell extension announcement

The Detroit Lions orchestrated a leak-free, fan-centric reveal for star linebacker Jack Campbell by having season-ticket holder Sweta Patel announce the four-year, $81 million extension on X, after a coordinated internal plan that included an internal email to fans and a Campbell video confirming the news. Patel, trusted in Lions circles, posted as plans progressed, earning widespread attention and praise from insiders and illustrating the team’s strategy of deep fan involvement.

via The New York Times|
#contract-extension#fan-engagement#jack-campbell
Spotify Unveils Reserved: Two Tickets for True Fans, Not the Crowd
technology3 months ago

Spotify Unveils Reserved: Two Tickets for True Fans, Not the Crowd

Spotify announced Reserved, a new program for eligible Premium subscribers (18+) that holds two concert tickets for a artist’s most dedicated fans and allows them to purchase within a dedicated window, reducing scalping and ensuring real fans get seats. Beginning in the U.S. this summer with more markets to follow, there are no extra Spotify fees; eligibility is based on engagement and location, with ticketing handled via partner platforms.

via Spotify|
#fan-engagement#live-music#reserved
Disney doubles down on bite-sized content and new IP to power its empire
business3 months ago

Disney doubles down on bite-sized content and new IP to power its empire

Disney plans to expand short-form video across its platforms and invest in original IP and existing franchises, with CEO Josh D’Amaro and Dana Walden reorganizing for faster decision-making. The company is rolling out vertical video on Disney+ and ESPN, bringing IP-driven content from creators to its streaming services, and aiming to surface Disney’s brands on social platforms to engage Gen Alpha. Executives highlighted investments in franchises like Zootopia and potential new areas like the Hoppers, while integrating games to extend storytelling and cross-promote across platforms.

via The Hollywood Reporter|
#business#disney#fan-engagement
Voting Chaos on Idol: Fans Scramble as Social Voting Replaces Texts
entertainment4 months ago

Voting Chaos on Idol: Fans Scramble as Social Voting Replaces Texts

American Idol’s new social-media voting system, which asks fans to leave contestant-name comments on pinned posts across TikTok, Instagram, and Facebook, has sparked widespread confusion and counting issues. Votes can be invalidated by typos or posting in the wrong place within tight voting windows, leading to delayed results and questions about the method’s legitimacy as the finale approaches. Some fans praise the engagement, but many lament the lack of clarity and consistency in how votes are counted.

via Yahoo|
#american-idol#entertainment#fan-engagement