Hashimoto’s, Pregnancy, and a Pivot: Building Perelel to Support Women’s Health

An as-told-to piece about Perelel cofounder Alex Taylor: after rapid leadership roles in publishing, mounting stress coincided with Hashimoto’s disease and pregnancy, prompting her to quit, shift to a new role at Free People Movement, and eventually cofound Perelel—bootstrapped through COVID to deliver pregnancy-focused supplements and later expand to perimenopause and IVF support. She now balances motherhood and leadership with routines like daily meditation, early bedtimes, reading fiction, and strict phone discipline to reduce stress.