"Experts Call for Action Against Addictive Ultra-Processed Foods and Junk Food Advertising"

Research suggests that some ultra-processed foods (UPFs) can be as addictive as cigarettes and cocaine, altering the brain's reward pathways and triggering cravings. Manufacturers use psychological research to find the "bliss point" in their products, which triggers dopamine spikes and crashes, leading to addictive consumption. Evidence shows that UPFs are associated with food addiction, poor health outcomes, and withdrawal symptoms. The food industry's tactics, similar to those used by tobacco companies, have contributed to the widespread consumption of UPFs, with implications for public health and chronic diseases.