Regenerative Foods Boom Hits Aisles, But Labeling Remains Murky
Regenerative agriculture is moving from niche to mainstream, with about $2 billion in retail sales and commitments from major food makers and retailers, plus a $700 million US government pilot to support soil-health practices. But the lack of a uniform federal standard means labels vary in meaning, raising greenwashing concerns; third-party certs like ROC aim to add credibility. Regenerative products are still pricier and less widespread, so brands must tell credible stories beyond the label to win consumers.
