
Protein saturation: Why the 2026 dietary shift is creating a $90 billion marketing boom
The 2026 U.S. Dietary Guidelines increased recommended protein intake by over 50%, sparking a massive surge in protein-fortified products. While experts advise prioritizing whole foods over processed snacks, the industry has flooded shelves with items ranging from protein Doritos to protein Pop-Tarts, driving $90 billion in annual consumer spending.











