Anheuser-Busch faces backlash as second marketing executive takes leave of absence.

1 min read
Source: Yahoo News
Anheuser-Busch faces backlash as second marketing executive takes leave of absence.
Photo: Yahoo News
TL;DR Summary

Anheuser-Busch marketing executive Daniel Blake has taken a leave of absence following backlash over Bud Light's collaboration with transgender influencer Dylan Mulvaney. Blake oversaw marketing for Anheuser-Busch's mainstream brands, including Budweiser and Bud Light. He joins Bud Light VP of Marketing Alissa Heinerscheid, who also took a leave of absence after generating backlash for deriding Bud Light's traditional customer base. Anheuser-Busch CEO Brendan Whitworth assured that the brand "never intended" to divide Americans over its creative partnership with Mulvaney but failed to apologize to the loyal fans that it alienated.

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