Bud Light Executives Placed on Leave Amid Controversy

1 min read
Source: New York Post
Bud Light Executives Placed on Leave Amid Controversy
Photo: New York Post
TL;DR Summary

Bud Light sales have dropped 17% in dollars and 21% in volume following the controversial marketing campaign with transgender influencer Dylan Mulvaney. The negative publicity has caused Anheuser-Busch to announce that the marketing executives responsible for the campaign are taking leaves of absence. Meanwhile, competitors Coors Light and Miller Lite have seen an increase in market share. Anheuser-Busch distributors are meeting with the company to discuss a plan to address the negative attention and sales trends.

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