"Bud Light Faces Backlash and Shake-Up After Controversial Campaigns"
TL;DR Summary
Anheuser-Busch's VP of marketing, Alissa Heinerscheid, who oversaw the partnership between Bud Light and transgender activist Dylan Mulvaney, is taking a leave of absence and will be replaced by another executive. The partnership prompted a social media movement to boycott Bud Light, and Kid Rock posted a video on Twitter in which he shot cases of Bud Light with a rifle.
- Anheuser-Busch Shake-Up After Transgender Influencer Was Featured on Beer Can The Wall Street Journal
- Florida seafood chain ‘disgusted’ by Dylan Mulvaney Bud Light campaign says it will remove brand from shelves Fox Business
- Bud Light Takes the Cowardly Way Out of Collaboration Crisis Bloomberg
- Opinion | Have a Cold Bud Light, Not a Woke One The Wall Street Journal
- Opinion: Go broke lesson 3: Do not hire out-of-touch Ivy Leaguers to run Bud Light Chattanooga Times Free Press
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