Bud Light faces backlash and staffing shake-up over Dylan Mulvaney campaign.

Anheuser-Busch is reorganizing the management of its Bud Light brand after a boycott by conservative drinkers. Bud Light marketing VP Alissa Heinerscheid is taking a leave of absence and being replaced by Todd Allen. The company has also hired two consultants with experience in Washington, D.C.'s conservative circles to advise the brand moving forward. The consultants will advise "general policy regarding the alcohol-beverage industry." The controversy began after Bud Light sent transgender influencer Dylan Mulvaney a personalized pack of beer as part of an ad for the company's March Madness contest and to celebrate a year since Mulvaney began identifying as a woman.