Bud Light Marketing Exec Takes Leave Amid Controversy

Alissa Heinerscheid, the marketing executive behind Bud Light's collaboration with trans influencer Dylan Mulvaney, has taken a leave of absence from Anheuser-Busch following the company's partnership that drew the ire of Kid Rock and conservatives. Anheuser-Busch confirmed that they have made some adjustments to streamline the structure of their marketing function, and Todd Allen, the global vice president of Budweiser, will replace Heinerscheid. The move comes just over a week after Kid Rock opened fire on cases of Bud Light and country singer Travis Tritt banished the beer from his tour rider amid a larger, conservatives-driven boycott.