Bud Light's Controversial Promotions Spark Backlash and Executive Leave.

Bud Light's marketing campaign featuring a transgender influencer has resulted in a conservative backlash and subsequent sales decline in rural red-state markets. The incident highlights the difficulty for major companies in straddling the divide between liberal social politics and their longstanding allies in the Republican Party. The backlash has also divided prominent Republicans and campaign organizations, with some rushing towards the latest front in the culture war, while others urge restraint in light of Anheuser-Busch's Republican campaign donations. The incident provides a lesson in the newly unsettled politics of corporate America.