The Impact of Disney's Feud with DeSantis on Its Reputation: Survey Results

Disney's reputation has taken a hit, dropping 12 spots to rank 77th in this year's Axios and Harris Poll 100, due to its ongoing feud with Florida Governor Ron DeSantis over the "Don't Say Gay" legislation. The company has also been criticized for introducing minority characters into its animated series and films. The survey ranked Disney as the fifth most polarizing company, with a significant gap between the reputational score among Democrats and Republicans. Patagonia captured the top spot in the poll, while The Trump Organization had the least sterling reputation among the 16,310 respondents.