TxTag Troubles: TxDOT Director Responds to Concerns and Best Practices in North Texas.

The North Texas Tollway Authority (NTTA) emphasizes a customer-first approach, encouraging drivers to save money on tolls by getting a TollTag. About 80% of NTTA's customers use a TollTag, which is the cheapest and most convenient way to pay tolls. NTTA was the first tolling agency in the country to use electronic tolling technology. The toll operator measures the success of the solutions through metrics, regularly hitting a 91% goal of answering customer calls within 30 seconds and targeting a 93% customer satisfaction rating through a third-party survey.