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GM Grounds Cadillac’s F1 Debut for the Super Bowl Spotlight

1 min read
Source: Variety
GM Grounds Cadillac’s F1 Debut for the Super Bowl Spotlight
Photo: Variety
TL;DR

General Motors promotes Cadillac’s Formula 1 entry with a 30‑second Super Bowl spot that introduces the livery and the team's journey, weaving JFK’s 1962 moon-landing rhetoric with Apollo dialogue. Filmed in Death Valley and produced by Translation, the ad aims to position Cadillac as America’s new F1 team, signaling a milestone launch for GM’s F1 push.

Topics:sportsbusiness#business#cadillac-f1#formula-1#general-motors#super-bowl#translation
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  1. General Motors Takes Cadillac F1 Debut to Super Bowl  Variety
  2. America's team: How Cadillac's arrival is already shaking up F1  ESPN
  3. SUPER BOWL SPECIAL: When Formula 1 meets the NFL  Formula 1
  4. As Cadillac races to first F1 season, insiders advise patience for U.S. fans  cbsnews.com
  5. Inside Cadillac F1’s moonshot Super Bowl ad and Apple partnership  Ad Age

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