All articles tagged with #cadillac f1
Formula 1’s 2026 season kicks off a landmark rules overhaul that shifts the focus to energy management and long-term strategy with slimmer, battery-powered cars and no DRS; Cadillac joins the grid as a GM-backed American entry, Audi debuts, and star drivers like Verstappen, Hamilton and Alonso navigate new machinery and renewed title races as U.S. fans will watch exclusively on Apple TV.
Cadillac's Formula 1 debut ad, aired during the Super Bowl and invoking JFK's space-race era, is the subject of a lawsuit by director Michael Bay who says he contributed ideas and would have directed. Cadillac says the creative direction was set before his involvement and expects an amicable resolution. Bay seeks about $1.5 million in fees plus punitive damages, while the team emphasizes the ad's overall success and aims for a settlement.
General Motors promotes Cadillac’s Formula 1 entry with a 30‑second Super Bowl spot that introduces the livery and the team's journey, weaving JFK’s 1962 moon-landing rhetoric with Apollo dialogue. Filmed in Death Valley and produced by Translation, the ad aims to position Cadillac as America’s new F1 team, signaling a milestone launch for GM’s F1 push.
Colton Herta will serve as a Cadillac F1 test driver in 2026 and is likely to switch to Formula 2, aiming to gain superlicence points and advance his goal of racing in Formula 1, while also leaving IndyCar for a new opportunity.