PGA Tour eyes multi-track naming rights in 2028 revamp

The PGA Tour unveiled a 2028 overhaul that introduces a two-track system—Champions and Challenger Series—with promotion/relegation, a refreshed international slate and the return of match play at the Tour Championship, alongside significantly bigger prize purses funded by naming-rights sponsorships. Rory McIlroy warned that several events could lose stature if sponsors don’t commit around $30 million, a figure often cited as the minimum for naming rights, though tour executives say the target will be market-driven and may cover one or both tracks, with potential venues including New York, Boston and Chicago; the changes also reflect competitive pressures from LIV Golf.