World Cup Rights Set to Hit the Market in Tandem
TL;DR Summary
Fox’s 2026 World Cup deal underscores the high-stakes market for U.S. rights, and the 2030 World Cup rights are expected to attract big bids just as the NFL’s next broadcast deals loom, with Netflix already holding Women’s World Cup rights for 2027/2031. The result could be simultaneous bid battles that reshape sports media budgeting and pricing in the years ahead.
- World Cup rights and NFL rights could be on the market at the same time NBC Sports
- Fox is having a strong World Cup. It could be its last The New York Times
- World Cup viewership is booming in the US as knockout rounds begin CNN
- Utah loves football, basketball and baseball. What about soccer? Deseret News
- TV Ratings: Fox Sports’ World Cup Pregame Show Is Way Up Too The Hollywood Reporter
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