Gucci inks 2027 F1 title sponsorship with Alpine, rebranding as Gucci Racing Alpine
TL;DR Summary
Gucci will become Alpine F1's title sponsor in 2027, rebranding the team as Gucci Racing Alpine and adopting Gucci colours; the multi-year deal, driven by Luca de Meo and Gucci's parent group Kering, makes Gucci the first luxury fashion house to hold a Formula 1 title partnership, following Alpine's current sponsorship with BWT.
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