Gucci inks 2027 F1 title sponsorship with Alpine, rebranding as Gucci Racing Alpine
Gucci will become Alpine F1's title sponsor in 2027, rebranding the team as Gucci Racing Alpine and adopting Gucci colours; the multi-year deal, driven by Luca de Meo and Gucci's parent group Kering, makes Gucci the first luxury fashion house to hold a Formula 1 title partnership, following Alpine's current sponsorship with BWT.