Gucci to join Alpine F1 as 2027 title sponsor, launching Gucci Racing Alpine
TL;DR
Luxury brand Gucci will become Alpine F1's title sponsor for 2027, rebranding the team as Gucci Racing Alpine and changing its livery to Gucci colours. Led by Gucci parent group head Luca de Meo’s involvement, the multi-year deal makes Gucci the first luxury fashion house to hold a Formula 1 title sponsorship and establishes Gucci Racing as a platform at the intersection of luxury and sport.
- Gucci becomes title partner of Alpine F1 team for 2027 Autosport
- Gucci joins Alpine as title partner from 2027 Formula 1
- Gucci Racing Alpine F1 Team! Fashion giant joins grid as title sponsor for 2027 ESPN
- Gucci, Alpine F1 team deal comes as luxury races into Formula One Yahoo! Finance Canada
- Gucci to become Alpine title sponsor from 2027 season The New York Times
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