tldrdailynews.com logo

Nike Secures German Soccer Team Kit Deal, Dealing Blow to Adidas

1 min read
Source: CNN
Nike Secures German Soccer Team Kit Deal, Dealing Blow to Adidas
Photo: CNN
TL;DR

Nike secures a major victory over Adidas by winning the contract to supply the official kits for the German national soccer teams from 2027 to 2034, ending Adidas' seven-decade partnership with the German Football Association. The decision was based on Nike's superior financial offer and its vision for developing women's football and grassroots sports in Germany. This comes as a blow to Adidas, which has been facing financial challenges, including a recent net loss and the fallout from ending its partnership with rapper Ye.

Topics:sportssports-business#adidas#german-football-association#kit-deal#nike#soccer#sports-business
Share this article
  1. Nike inflicts huge home defeat on Adidas by nabbing German soccer team kit deal  CNN
  2. Row erupts over German football team switching supplier from Adidas to Nike  BBC.com
  3. Germany switching kit supplier to Nike from Adidas  The Athletic
  4. Nike's long international struggle with Adidas  Yahoo Sports
  5. Nike Usurps Adidas as Sponsor of German Football Team  Bloomberg

Want the full story? Read the original reporting

Read on CNN