Big 12 to Distribute Record $470M Amid Uncertain Title IX Impact

Big 12 leaders are grappling with the implications of the House v. NCAA settlement, which proposes a revenue-sharing model that could significantly impact athletic department budgets starting in 2025. The settlement, pending judicial approval, could see Football Bowl Subdivision institutions funding up to $22 million in its first season. While optimistic about avoiding cuts to sports, officials face uncertainties around Title IX compliance and budget allocations. The new revenue-sharing model remains optional, and its full implementation across all member schools is not guaranteed.