LA28 Olympics to sell venue naming rights, breaking tradition
TL;DR
The 2028 Los Angeles Olympics will be the first to allow corporate sponsor names on venues, a shift from traditional policies, to boost revenue and reduce costs, with existing sponsors retaining rights and new opportunities opening for branding, all while maintaining the 'clean venue' policy for the field of play.
- L.A. Olympics will be first to offer venue naming rights Los Angeles Times
- L.A. to sell venue naming rights in Olympic first ESPN
- LA28 to break longstanding tradition with corporate venue names at Games The Guardian
- LA 2028 to sell venue naming rights for Olympic Games Axios
- LA28 to become first to sell naming rights to Olympic, Paralympic venues Sports Business Journal
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