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YouTube expands unskippable ads to TVs, partners with NFL.

1 min read
Source: The Verge
YouTube expands unskippable ads to TVs, partners with NFL.
Photo: The Verge
TL;DR

YouTube will soon add 30-second unskippable ads to top-performing content watched on connected TVs via YouTube Select, a curated advertising platform that targets the top five percent of YouTube content. YouTube is also testing ads that will appear on paused videos on connected TVs. These announcements follow a recent crackdown on ad blockers by the video hosting platform.

Topics:technologyadvertising#ads#advertisers#advertising#pause-ads#tv#youtube
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  1. YouTube is bringing unskippable 30-second ads to TV  The Verge
  2. NFL Commissioner Roger Goodell Says Sunday Ticket Move To YouTube Is “Only The Beginning” As League And Tech Giant Deepen Ties  Deadline
  3. YouTube 2023 Upfront: Platform to Launch Unskippable 30-Second Ads on TVs, Roger Goodell on Hand to Tout NFL Sunday Ticket Pact  Variety
  4. YouTube on TVs getting unskippable 30-second, pause screen ads  9to5Google
  5. YouTube Bringing Unskippable 30-Second Ads To The Living Room  Deadline

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