"BMW Unveils Cutting-Edge In-Car Entertainment and Technology at CES 2024"

BMW is focusing on interior technology and media content for its vehicles, announcing new gaming, streaming, augmented reality, and AI features at CES 2024. The company's operating system will include augmented reality and AI for better communication between the car and the driver, offering more streaming video content and gaming options. BMW is also integrating video game controllers, expanding video streaming options, and introducing augmented reality glasses for navigation and entertainment. Additionally, the automaker is making progress on using Amazon's Alexa technology to build its own custom voice assistant and working on an "automated valet parking" feature that could work via teleoperation.